Brough Superior (pr. bruff su-peer-ee-or) motorcycles and motor cars were made by George Brough in his Brough Superior works on Haydn Road in Nottingham, England, from 1919 to 1940. They were dubbed the "Rolls-Royce of Motorcycles" by H. D. Teague of The Motorcycle newspaper. Approximately 3,048 of 19 models were made in 21 years of production. In 2004, around 1,000 still exist. T. E. Lawrence ("Lawrence of Arabia") owned seven bikes and died from injuries sustained while crashing one. George Bernard Shaw was another among many celebrities that were enthusiastic about Brough products.

George Brough was a racer, designer, and showman. All Brough Superior motorcycles were high performance and superior quality. Most were custom built to the customers needs, and rarely were any two of the same configuration. Each motorcycle was assembled twice. The first assembly was for fitting of all components, then the motorcycle was disassembled and all parts were painted or plated as needed, then the finished parts were assembled a final time. Every motorcycle was test ridden to ensure that it performed to specification, and was personally certified by George Brough. The SS100 model was ridden at 100 mph (160 km/h) or more prior to delivery. The SS80 model was ridden at 80 mph (130 km/h) or more before delivery. If any motorcycle didn't meet specification, it returned to the shop for rework until it performed properly. The fit and finish was comparable to a Rolls-Royce car, and were among the most expensive motorcycles.

Brough Superior motorcycles have always been rare and expensive. Because of their connection with Lawrence of Arabia, their high quality of fit and finish, and their reputation for reliability and race victories, they are among the most collectible motorised vehicles. In 2007, prices ranged from $40,000 to more than $3,000,000 USD.

Source: Wikipedia